May 11, 2019

Don Norman on how design fails older consumers

Don Norman, Fast Company:

The designers at Apple apparently believe that text is ugly, so it should either be eliminated entirely or made as invisible as possible. … Today, Apple’s products violate all the fundamental rules of design for understanding and usability, many of which Tognazzini and I1 had helped develop. As a result, even a manual is not enough: all the arbitrary gestures that control tablets, phones, and computers have to be memorized. Everything has to be memorized.

It’s not just a problem for the elderly, either.


  1. Both Norman and Tognazzini were formerly employees of Apple and are very much worth listening to.↩︎


usability ageism


Previous post
Seeing the music One of my favorite things about listening to vinyl records is that I can see the music as it plays. Ok I suppose I can’t exactly “see” it, but you
Next post
Microsoft and Linux and a shift away from Apple Take a moment to read the excerpts collected by Michael Tsai in his post linking to Microsoft’s announcement that they’ll be shipping a full Linux