Correction (fluid)

April 23, 2019 ☼ analog | #

I commented yesterday about being made fun of for not having any Wite-Out (a brand of correction fluid) because ha-ha you’re old and the only person left using paper.

I assumed that the market for things like correction fluid must be nearly non-existent.

Not true, says today’s edition of Quartz Obsession.

aren’t the practical use cases of a physical paint to conceal typos somewhat opaque these days?

Not according to the numbers. The correction fluid market has stayed resilient even as paper sales decline, the Atlantic reports, with Wite-Out brand sales increasing 10% in 2017 after a 7% slump the year before.